A COLLECTION OF CRAFT & AUTHENTIC SPIRITS
REAL DIFFUSION : EUROPEAN MARKETS, FRENCH EXPERTISE.
Independent expertise
serving professionals since 2010.
Our in-depth market knowledge, extensive European network and strong commercial presence across France enable us to deliver an agile, competitive approach tailored to the specific needs of each distribution channel.
OUR EXPERTISE
TWO CORE BUSINESSES • 360° EXPERTISE
In a constantly evolving spirits market, Real Diffusion delivers an agile and effective commercial approach to support brand development, strengthen market visibility and build consumer awareness across specialist wine & spirits retailers, delicatessens and the HORECA sector
OFFICIAL BRAND DISTRIBUTOR
Real Diffusion supports spirits brands in their
development across the French market, from importation to point of sale.
Together with our partner brands and clients, we build long-term relationships based on trust, high standards and a shared vision of the market.
Our ambition is to help each brand build lasting success in France by combining commercial expertise, in-depth knowledge of distribution networks and excellence in execution.
TO STAND OUT BY DELIVERING
A UNIQUE CUSTOMER EXPERIENCE.
EUROPEAN TRADER & WHOLESALER
We source a wide selection of spirits across Europe to meet the needs of professionals with
agility, availability and competitive pricing.
Constantly monitoring the European market, we centralize offers from the world’s leading spirits groups to provide our clients with a broad, competitive and constantly evolving portfolio.
With 500 references in stock and over 3,000 available to order, we offer a diverse selection of authentic spirits sourced from around the world: rum, whisky, gin, vodka, liqueurs and more.
OUR PARTNER BRANDS
SPIRITS BRAND DEVELOPMENT
We deliberately focus on a selective portfolio of brands, ensuring that each one receives the attention, expertise and resources required to support its development.
Our ambition is clear: to build lasting partnerships and create sustainable value for both our brands and our clients.
Real Diffusion supports spirits brands throughout their development in the French market,
from importation and market launch to point-of-sale activation, helping them build visibility and connect with consumers.
OUR NETWORKS
A MULTI-CHANNEL STRATEGY DESIGNED FOR PROFESSIONALS.
Our market expertise, in-depth knowledge of the French distribution landscape and strong presence on the ground enable us to build a tailored strategy for each brand.
SEO, business development, logistics, activation and in-store support: we leverage our full range of expertise to establish brands sustainably across professional distribution networks, strengthen their visibility and drive sales.
WINE STORE • FINE GROCERY
CHR • BEACH CLUB
RETAIL • E-COMMERCE
OUR MARKET • EUROPEAN TRADE
The European open market enables us to operate beyond national borders and seize opportunities across Europe.
Operating within this market does not mean an absence of rules: the movement of alcoholic beverages is strictly regulated and requires in-depth expertise in customs, excise duties, taxation and logistics.
Every day, Real Diffusion works with a trusted network of European partners to monitor product availability, price developments, innovations and emerging market trends.
This market intelligence enables us to offer our clients greater choice, responsiveness and competitiveness.
THE OPEN MARKET
REAL DIFFUSION • THE KEY PLAYER IN THE EUROPEAN SPIRITS TRADING.
Thanks to our extensive network of partners and suppliers, we provide professionals with access to a wide range of spirits across all major categories.
From product availability and market opportunities to new launches, our team continuously monitors the European market to provide solutions tailored to our clients’ specific needs.
AUTHORISED WAREHOUSEKEEPER APPROVED BY FRENCH CUSTOMS SINCE 2018.
A SOLID & CONTROLLED SUPPLY CHAIN.
Built on a culture of tailored service and operational excellence, Real Diffusion has established itself as a trusted independent spirits importer and distributor in France.
Our status as an authorised warehousekeeper approved by French Customs enables us to manage our flows within a highly regulated professional framework, ensuring traceability, compliance and control throughout every stage of the supply chain.
REAL DIFFUSION
THE EUROPEAN MARKET, FRENCH EXPERTISE.
Key Figures
Our experience, expertise and operational capabilities in a few key figures, reflecting an agile and efficient business model designed to serve our clients and partners.
100%
NATIONAL COVERAGE
16
YEARS OF EXPERIENCE
8
PARTNER BRANDS
500
PRODUCTS IN STOCK
MESSAGE FROM
THE FOUNDER & CEO
As a self-made and self-taught entrepreneur, I have always been guided by one strong conviction: what sets us apart is hard work, responsiveness and the trust we build with our partners
Our independence gives us the agility to seize opportunities across the European market and support our partners with a clear and straightforward approach: the right products, at the right time, at the right price, with the right level of service.
If a spirit is not available through Real Diffusion, it does not exist on the European market.
Digital technology is accelerating our performance, but our presence in the field remains essential. It is this combination of sourcing expertise, market proximity and commercial excellence that has built Real Diffusion’s reputation.
Our ambition is clear: to continue growing alongside our customers and partners and establish Real Diffusion as the leading independent spirits distributor in France.
RUDY CARRÉ